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80% of CRMs fail to understand Indian customer behavior
Complex naming patterns, regional preferences, festival seasons...
Indian customers are unique, but most analytics tools weren't built for them.
42%
of customer data has incorrect regional segmentation
3.5x
higher churn in poorly segmented campaigns
₹4.2L+
average monthly revenue loss for mid-sized companies
Data Cleanup Burden
Teams spend 12+ hours weekly cleaning Indian customer data with complex naming patterns
Poor Segmentation
Regional and cultural nuances get missed, causing targeting errors and ineffective campaigns
Lost Opportunities
Misunderstood customer behaviors lead to missed sales and damaged brand reputation
"We had no idea our CRM was missing key cultural insights about our Indian customers. We were running the same promotions during Diwali as we were during Eid, and completely missing regional preferences."
Arjun Kumar
Marketing Director, RetailPlus